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Canon
Conversion
Conversion components should prove the action before asking for it. Use them to connect trust signals, process steps, metrics, and calls to action with visible evidence.
Published July 5, 2026
What Ships Today
TrustSignalsStickyCTAProcessStepsMetricCountersExitIntent
Selection Rules
- Put proof beside the action.
- Prefer restrained action states over urgency theater.
- Keep conversion claims tied to receipts, metrics, or a clear product promise.