The Canon
Masters
Curated creators who proved that simplicity is the ultimate sophistication. Their principles guide everything we build.
Industrial Design
Dieter Rams
1932— Present
Less, but better
Architecture
Ludwig Mies van der Rohe
1886— 1969
Less is more
Data Visualization
Edward R. Tufte
1942— Present
Above all else, show the data
Furniture & Film
Charles & Ray Eames
1907— 1988
The best for the most for the least
Philosophy
Martin Heidegger
1889— 1976
The question of Being
Design Philosophy
The Canon
2024— Present
Creation is removing what obscures